The O’Doul’s of Spirits: Introducing Alcohol-Free Whisky.

There are times when even those who can’t imbibe still need a stiff drink. Luckily, an outside-the-box-thinking company has recognized the plight of pregnant women, religious abstainers, lightweights and recovering alcoholics. Behold, the nonalcoholic whisky.

Gothamist informs us that the beverage ArKay is being branded as the O’Doul’s of hard alcohol. And, indeed, the company’s website notes that the product brings you “[t]he exceptional taste of whisky without the alcohol making a perfect beverage that anyone can consume.” Sounds pretty ideal, no?

November 22, 2011.