Arkay Beverages’ Grattagliano On Zero-Proof Spirits, ‘Sober Bars’.

What do perfume and liquor have in common?

Most people would probably say not too much—but not Reynald Vito Grattagliano of Arkay Beverages.

In 2007, while living in Panama, his son returned home one night from a club in a taxi instead of his car because his dad had told him never to drive while under the influence of alcohol.

“The first thing he told me was, ‘why don’t you make an alcohol-free whiskey’? Grattagliano recalls. “I told him I would try.”

In this interview, Grattagliano—who was a perfumer before pioneering zero-proof beverages—talks about recreating the taste and “burn” of alcohol, why Arkay went strictly direct-to-consumer back in 2011, and the trend toward “sober bars.” 

26 junio 2020