This declaration brought to you by ArKay Beverages. ArKay was founded in 2011 and is the first zero-proof spirit brought to market. Now there are several brands, but in 2011 this was a blue-ocean kind of idea.
Founder Reynald Vito Grattagliano wanted to offer the world a safe night out, a party that doesn’t ruin your diet (and “will not affect your libido!”), an alternative experience to both booze and the disappointing mocktails presented in its place.
ArKay’s whole concept revolves around the “W.A.R.M. molecule” – “discovered” by Grattagliano – that produces a subtle burn on the palate.
Reviews: ArKay Alcohol-Free Whiskeys.
