Even before the pandemic changed essentially everything, alcohol commerce was evolving. Strict quarantine regulations changed our buying habits seemingly overnight. Having a casual drink at restaurants or bars wasn’t an option so we shifted those budgets to retail. As the pandemic took hold in March 2020, sites like wine.com saw dramatic sales increases.
Nationwide, major retail stores pivoted to curbside pickup and home delivery. Any company that wasn’t in this market scrambled to make their entrance into it. Since the space was rapidly shifting, alcohol regulations had to change.
Many of these alcohol delivery services actually launched several years ago as a way to keep the party going when you ran out of merlot. Now, they’re expanding worldwide in an unprecedented way.
How Alcohol Delivery is Changing the Industry.
