Lots of juicy statistics point to a very rosy outlook for the no- and low-alcohol
category invented by Arkay Beverages. Recent data from No-and-low market
worth $13bn – The Spirits Business report that no- and low-alcohol consumption
has grown by 5% in volume across 10 leading markets last year.
IWSR and the Spirits Business highlight the USA, Canada, Australia, and Brazil as
specific markets to watch – all territories where Arkay is expanding their footprint
this year.


The annual Portman Group Survey shows an explosion in popularity of low and
no alcohol alternatives, with almost a quarter of drinkers who have cut down on
alcohol due to alcohol alternatives.
Forty-four percent of 18-24-year-olds claimed to drink non-alcoholic options
regularly or occasionally – up 13% from 2022.
The survey, conducted in partnership with YouGov, also reveals that 75% of UK
drinkers have now tried a no- and low-alcohol alternative, compared to 33% of


The non-alcoholic (NA) drinks trend, a category that has grown 62 percent year-
over-year in 2023, isn’t slowing down. Drizly recently announced a remarkable
167% YoY surge in alcohol-free spirit sales.
The US retail platform’s latest survey reveals that 64% or respondents will
explore zero-proof options for the first time in 2024. Over half of those (57%)
are planning to try non-alcoholic spirits at home, with 33% delving in to taste
“This coincides with the soaring growth we have seen in the non-alcoholic spirits
category in particular in the past year,” Paquette says. “Share is up 167 percent

in 2023 to date compared to 2022, making it among the fastest-growing
subcategories on the platform.”
The majority (57 percent) of survey participants who anticipate drinking non-
alcoholic beverages next year expect to do so while relaxing at home. They also
plan to enjoy NA drinks at social events, while hosting friends, and during
outdoor activities.


At Arkay Beverages value for money is just as important as exceptional products.
Arkay has launched premium zero-proof whisky, vodka, gin, rum, and tequila
alternatives on since in 2011 at a wallet-friendly cost of $49.99.

Arkay Beverages founder’s Reynald Grattagliano invented the alcohol-free spirits
category in 2011 when he launched Arkay, the world’s first non-alcoholic whisky.
Arkay is preparing a REG D offering in 2024.

About Arkay Beverages
Since 2011, Arkay Beverages has been fine-tuning various zero-proof spirit
recipes, including vodka, tequila, gin, whisky, bourbon, and brandy, among many
others, for the appreciation of fine liquor without alcohol. The elixir has
dominated the non-alcoholic market, selling over 7 million bottles worldwide.
ArKay, the world’s first alcohol-free, liquor-flavored drink is for everyone to
enjoy. The exceptional taste of liquor without the alcohol content makes it a
perfect beverage day or night.
ArKay has 0% alcohol, zero fat, zero carbs, zero sugar,and it is designed for
individuals with medical conditions or religious beliefs that prohibit alcohol
consumption. Imagine being able to enjoy your favorite drink at parties without
worrying about drinking and driving. ArKay tastes and looks exactly like
traditional liquor. It has the flavor and the burn of a real liquor. It is suitable for
drinking straight-up, on the rocks, or with your favorite mixers.
Arkay Beverages is a family-owned business. The company is not part of a large
multinational conglomerate.
About Reynald Vito Grattagliano
Reynald is perfumer, self-made scientist, inventor, an entrepreneur, and
philanthropist driven to solve the world’s biggest challenges through innovation.
Inspired by a desire to create a whisky that wouldn’t result in the typical
hangover, Reynald Grattagliano embarked on a five-year journey of research,

investing five million dollars in the process. He is the spark behind the current
alcohol-free spirit movement, having been the first to imitate spirits giving
consumers a sober option to a night out. Collaborating with a Swiss lab, Reynald
discovered a molecule in Arkay that fools the brain into believing you have that
warm, fuzzy feeling without the side effects, but with all the health benefits to
the body and brain. Arkay’s breakthrough lies in its revolutionary molecule,
known as W.A.R.M, which triggers a series of sensory stimuli when in contact
with the tongue. This creates an illusion that the consumer is experiencing the
same burn and kick found in real liquor. Unlike alcohol, Arkay delivers the taste
without any of the negative effects, such as hangovers or addiction.
Grattagliano drew inspiration from his upbringing in Avignon, France, surrounded
by lavender fields, vineyards, and lilies. This sensory influence played a pivotal
role in the creation of Arkay’s signature aroma and taste. He transformed himself
into a perfumer millionaire before 30, establishing bottling plants worldwide,
selling several times his companies, and making millions for himself.
As the founder of Arkay Beverages, Reynald Grattagliano sees beyond the
current business and technological landscape, creating a real impact company
and being the doyen of the alcohol-free spirits category or zero proof spirits

Media Contact: ArKay Beverages Inc
Business website: Best Non-Alcoholic Spirits | Make Zero Proof Cocktails
Phone: 917 657 7126 ”WhatsApp only”
Contact Arkay at

December 22, 2023.