The category of non-alcoholic spirits is young – but growing rapidly. The Australian company Lyre’s, for example, was only founded in July 2019 and after less than two years had successfully marketed a whopping 13 non-alcoholic spirit alternatives in 43 countries worldwide. A triumph that producers of other products can only wish for.
“The product category of non-alcoholic and reduced-alcohol beverages already comprises three percent of the beverage market and is forecast to increase by 31 percent by 2024,” said Mark Livings, founder and CEO of Lyre’s.
THE BOOM OF NON-ALCOHOLIC SPIRITS.
