Participating in “Sober October” for the first time? You’re not alone.
Do a quick web search for the month-long dry challenge and you’ll get thousands of results including strategies on staying sober, non-alcoholic drink recipes, and an ever-growing selection of booze-free beers, wines, and spirits.
It’s a big change from just a few years ago and it may have something to do with the boozy burnout that came with quarantining during COVID last year and a re-evaluation of many people’s relationships to alcohol. These factors combined to create the perfect opportunity for non-alcoholic drinks to take up a larger piece of the beverage market.
Why the non-alcoholic drinks market is finally taking off.
